Multimedia Comprehension

Multimedia messages combine texts, pictures, maps, and graphs to communicate. This book explores how people comprehend multimedia from cognitive psychology, semiotics, anthropology, linguistics, education, and art perspectives, categorizing information displays into two complementary forms for better comprehension, thinking, and problem-solving.

Format: Hardback
Length: 160 pages
Publication date: 23 February 2023
Publisher: Cambridge University Press

Multimedia messages employ a diverse range of elements such as texts, images, maps, and graphs to facilitate communication. In this comprehensive book, we delve into the intricate realm of how individuals comprehend multimedia. Drawing upon the perspectives of cognitive psychology, semiotics, anthropology, linguistics, education, and art, we explore the multifaceted dimensions of information displays. Our central thesis revolves around the classification of these representations into two distinct yet complementary forms, each serving distinct purposes in human cognition and communication. By examining the interplay between these representations, we uncover how specific interactions enhance comprehension, thinking, and problem-solving abilities, as exemplified through numerous practical examples.

Designed with a broad audience in mind, this book does not require any prior specialized knowledge. It appeals to a wide range of individuals, including scholars and students in psychology, communication, and education, as well as web and interface designers, instructors, and anyone interested in understanding the intricacies of multimedia comprehension. Through its engaging and accessible narrative, Multimedia Comprehension provides valuable insights into the cognitive processes underlying multimedia consumption, shedding light on the strategies individuals employ to derive meaning and engage with this rich form of communication.

Weight: 513g
Dimension: 229 x 152 x 16 (mm)
ISBN-13: 9781009303217