Multimodal Approaches to Media Discourses: Reconstructing the Age of Austerity in the United Kingdom

Multimodal Approaches to Media Discourses explores the complexities of austerity measures through corpus-assisted analyses of multimodal data from the Guardian and Telegraph. It demonstrates how the media plays a crucial role in mediating public perceptions of austerity and offers insights into systematic analyses of multimodal data across disciplines.

Format: Hardback
Length: 206 pages
Publication date: 19 August 2020
Publisher: Taylor & Francis Ltd

Multimodal Approaches to Media Discourses is a groundbreaking collection of essays that delves into corpus-assisted analyses of multimodal data on austerity discourses in the United Kingdom. This interdisciplinary volume brings together contributions from a diverse group of scholars, who employ a range of methodologies to explore the complexities of austerity measures and their impact on society.

The book begins by highlighting the need for a more nuanced understanding of austerity, beyond mere reductions to spending cuts and fiscal debt. It demonstrates that the austerity measures introduced in response to global economic and financial crises are more complexly layered than they appear, encompassing a wide range of policies and interventions.

To achieve this, the book employs an innovative methodological approach. Established and emerging scholars from linguistics, computational and social sciences critically reflect on the same set of data: multimodal texts and articles from The Guardian and The Daily Telegraph from 2010 to 2016. This framework allows for a comprehensive exploration of the role of the media in mediating public perceptions of austerity and the various factors that contribute to these perceptions.

Through their critical reflection, the scholars in this volume offer unique insights into systematic analyses of multimodal data, which have the potential to be applied to other topics and disciplines. They discuss the advantages and challenges of using multimodal data, as well as the ethical considerations involved in such research.

The book is particularly valuable for students and researchers in discourse analysis, corpus linguistics, multimodality, and those working at the intersection of these fields. It enhances our awareness of the complexities of austerity and the methodologies employed to study it, providing a comprehensive and interdisciplinary perspective on this important topic.

In conclusion, Multimodal Approaches to Media Discourses is a groundbreaking contribution to the field of discourse analysis and multimodality. It offers a rich and nuanced understanding of austerity measures and their impact on society, and provides valuable insights into the methodologies employed to study multimodal data. This book is a must-read for anyone interested in these areas, and will undoubtedly shape the future of research in this field.

Weight: 466g
Dimension: 235 x 157 x 19 (mm)
ISBN-13: 9780367332891