Multimodal Legitimation: Understanding and Analysing Political and Cultural Discourse

This book explores the concept of legitimation and how language can be used to gain or preserve it through the use of different modes in political and institutional discourse. It builds on a multilayered framework that integrates work from critical discourse analysis, social semiotic traditions, and philosophers such as Habermas, Weber, and Rousseau. The volume focuses on examples from political campaign spots, which highlight the unique and complex position of multimodality at the nexus between legitimation and multimodality. It offers a new analytical framework for understanding legitimation across a range of discursive contexts and will be of interest to students and scholars in discourse analysis, multimodality, political science, psychology, design, and education.

Format: Paperback / softback
Length: 248 pages
Publication date: 31 May 2023
Publisher: Taylor & Francis Ltd

This comprehensive volume delves into the multifaceted interpretations of legitimacy and explores the notion that language holds the power to both acquire and sustain it through the demonstration of its influence in specific instances of political and institutional discourse. Drawing upon a multi-layered framework that amalgamates insights from critical discourse analysis and social semiotic traditions, as well as the works of renowned philosophers such as Habermas, Weber, and Rousseau, the book showcases how this framework can be effectively applied in practice to analyze and comprehend a wide array of discourse forms.

The central focus of the volume is on examples from political campaign spots, which exemplify various modes, including images, film,oratory, and color. These examples, while specific to political contexts, possess global relevance and scale, highlighting their distinctive and intricate position at the intersection of legitimacy and multimodality. By offering a novel analytical framework for understanding legitimacy across diverse discursive contexts, this book will be of immense interest to students and scholars engaged in discourse analysis, multimodality, political science, psychology, design, and education.

Weight: 490g
Dimension: 229 x 152 (mm)
ISBN-13: 9780367762292