Shulph Ink
Multimodality and Social Interaction in Online and Offline Shopping
Multimodality and Social Interaction in Online and Offline Shopping
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This collection explores multimodality in global studies of shopping, critically reflecting on shopping as a cornerstone of contemporary social life. It examines both online and offline shopping, highlighting the diversity of modern multimodal approaches and the challenges and opportunities in embodied interactions between buyers and sellers.
Format: Hardback
Length: 228 pages
Publication date: 29 September 2023
Publisher: Taylor & Francis Ltd
This comprehensive collection brings together social semiotic, ethnographic, and conversation analytic approaches to multimodality in global studies of shopping, leveraging the diverse array of the latest multimodal methods to critically reflect on shopping as a cornerstone of contemporary social life. The volume explores shopping as a distinct field of study, recognizing the buying and selling of goods and services as a fundamental aspect of human communities' social and cultural existence for centuries. The book delves into both online and offline shopping, examining it as both an everyday multi-sensory practice and its translation into the interactive text and imagery that constitute the online shopping experience. From bustling London street markets to bustling Japanese grocery shops, from Danish supermarkets to global online shopping sites, the book offers a comprehensive examination of shopping across diverse contexts. By highlighting the diversity of modern multimodal approaches through contributions from established scholars, the book critically surveys both the challenges and opportunities in the embodied interactions between buyers and sellers and how these points of connection have been translated and will continue to evolve in the age of algorithms and emergent technologies. This book is a valuable resource for students and scholars interested in multimodality, multimodal conversation analysis, social semiotics, social interaction, and retail studies.
Dimension: 229 x 152 (mm)
ISBN-13: 9781032255910
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