Multimodality in Translation Studies: Media, Models, and Trends in China

This edited volume explores multimodal translation in contemporary China across various media contexts,including digital media,print media,websites,news translation,and conference interpreting. It draws on theoretical models and research methods to investigate emerging models,trends,and practices, shedding light on methodological development in multimodal translation.

Format: Hardback
Length: 254 pages
Publication date: 14 December 2023
Publisher: Taylor & Francis Ltd

Focusing on multimodality in translation studies, this edited volume presents insightful perspectives into the models, trends, and practices of multimodal translation across a diverse range of media contexts in contemporary China. The book is organized into five main sections, exploring audiovisual translation in digital media, multimodal translation of Chinese classics in print media, multimodal design in website translation, stance and ideology of paratexts in news translation, and the use of paralanguage and visual cues in quasi-on-site multimodal translation, such as conference interpreting. Contributors draw from a variety of theoretical frameworks and research methodologies, including systemic functional multimodal discourse analysis, narrative theory, Skopos-functional theory, multimodal analysis of digital discourse, corpus-assisted multimodal analysis, questionnaire surveys, and interviews. The volume covers significant topics in multimodal translation studies, spanning from emerging multimodal translation models to multimodal creativity in inter-lingual subtitling for social media, image framing in multimodal metaphor translation, and intersemiotic structure, information value, cohesion, and coherence in different textures of media translation. Through extensive robust empirical investigations, it endeavors to shed light on the methodological advancements of multimodal translation across various media forms, including social media, websites, on-site interactions, and books.

The title holds immense value for scholars and students pursuing studies in linguistics, translation studies, multimodal discourse analysis, and digital media.

Dimension: 234 x 156 (mm)
ISBN-13: 9781032646176