Multisensory Design of Retail Environments: Vision, Sound, and Scent

Online retailers have gained popularity, leading to an existential crisis for brick-and-mortar retailers. To survive, retailers must create sensory experiences that motivate consumers to enter and linger in stationary retail environments. This volume provides insights into the latest research results from sensory marketing on vision, sound, and scent and provides recommendations for marketing practice.

Format: Hardback
Length: 72 pages
Publication date: 30 August 2023
Publisher: Springer

Online retailers have surged in popularity in recent years, causing a significant crisis for brick-and-mortar retail stores. To thrive in this evolving landscape, traditional retailers must recognize their unique ability to cater to non-digitized consumer needs and transform their stores into immersive and discovery-oriented spaces. A vital component in achieving this goal is the creation of sensory experiences that entice consumers to visit and spend time in stationary retail environments. However, the question remains: how can retailers achieve this? To address this, this volume offers valuable insights into the latest research findings from sensory marketing, focusing on vision, sound, and scent. The authors explore the intriguing effects of sensory cues on consumer behavior and provide clear recommendations for marketing practices. Additionally, readers of this book have access to exclusive videos through a dedicated app. Simply download the SN More Media app for free, scan a link with the play button, and enjoy the videos on your smartphone or tablet. By leveraging sensory marketing, brick-and-mortar retailers can differentiate themselves from online competitors and create a compelling shopping experience that resonates with consumers.

Weight: 252g
Dimension: 210 x 148 (mm)
ISBN-13: 9783658412418
Edition number: 1st ed. 2023