Bobby Borg
Music Marketing for the DIY Musician: Creating and Executing a Plan of Attack on a Low Budget
Music Marketing for the DIY Musician: Creating and Executing a Plan of Attack on a Low Budget
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Excellent- More about Music Marketing for the DIY Musician: Creating and Executing a Plan of Attack on a Low Budget
Bobby Borg's Music Marketing for the DIY Musician provides a strategic guide to producing a customized, low-budget plan of attack for marketing music, with updated case studies, examples, interviews, and future forecasts and trends. It encourages artists to find their creative niche and uphold their artistic vision while saving money and time.
Format: Paperback / softback
Length: 596 pages
Publication date: 21 May 2024
Publisher: Rowman & Littlefield
More and more artists are turning to new technologies to build successful careers in the competitive music industry. However, serious DIY musicians need structured advice more than ever. In Music Marketing for the DIY Musician, veteran musician and industry insider Bobby Borg provides a strategic, step-by-step guide to creating a fully customized, low-budget plan of attack for marketing one's music. The third edition includes new information on social media, NFTs, and the metaverse, updated case studies and examples of current music marketing principles, fresh interviews highlighting current marketing strategies for the new music market, future forecasts and trends in music marketing in a post-pandemic industry, and new marketing plan templates at the end of chapters and fully updated, complete marketing plans for bands/solo artists and freelance musicians and songwriters. Presented in a conversational tone, this indispensable guide reveals the complete marketing process using the same fundamental concepts embraced by top innovative companies, while always encouraging musicians to find their creative niche and uphold their artistic vision. The objective is to help artists take greater control of their own destinies while saving money and time in attracting the full attention of top music industry professionals. It's ultimately about making music that matters and gets heard!
Weight: 1120g
Dimension: 177 x 255 x 36 (mm)
ISBN-13: 9781538182505
Edition number: Third Edition
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