Name, Image, and Likeness Policies: Institutional Impact and States Responses

This book explores the path of name, image, and likeness (NIL) in the first years of policy, the varying approaches across states and universities, and the challenges administrators face in rulemaking. It utilizes policy diffusion and implementation theories to provide insights from administrative and policy perspectives, examining how entrepreneurs are leveraging the policies while navigating compliance struggles. The authors conclude with a discussion of the unsettled policy landscape and the potential for stricter guidelines.

Format: Hardback
Length: 152 pages
Publication date: 01 December 2023
Publisher: Taylor & Francis Ltd

This comprehensive book delves into the intricate journey of name, image, and likeness (NIL) policies in the early years of their implementation. It explores the diverse approaches taken by states and universities, highlighting the varying strategies employed to navigate this evolving landscape. The book also sheds light on the challenges faced by administrators in selected states as they grapple with the rulemaking power granted to them.

After providing a contextual framework to understand the impact of NIL policies on institutional administration, the remaining chapters delve into the profound changes NIL has brought about in the roles of compliance offices and administrators responsible for monitoring academic and financial activities within athletic departments. Drawing upon theories of policy diffusion and implementation, the chapters offer insightful perspectives from both administrative and policy angles, while also examining how entrepreneurs are leveraging these policies to advance the status of their institutions while navigating the complexities of compliance.

In conclusion, this book serves as a valuable resource for scholars, policymakers, administrators, and anyone interested in understanding the evolving dynamics of NIL policies and their profound implications for the college system and the broader sports community. It provides a comprehensive analysis of the past, present, and potential future of NIL, offering valuable insights for those seeking to navigate this complex and rapidly evolving policy landscape.

Dimension: 229 x 152 (mm)
ISBN-13: 9781032463162