Naming and Framing: Understanding the Power of Words across Disciplines, Domains, and Modalities

This book provides a unified theoretical model for understanding naming, framing, and the power of words over human minds, integrating insights from cognitive linguistics, psycholinguistics, multimodal perspectives, and other fields. It offers new cross-disciplinary links and implications for communicative ethics, particularly for students and scholars in multimodality, communication, semiotics, cognitive psychology, and linguistics.

Format: Paperback / softback
Length: 110 pages
Publication date: 29 August 2022
Publisher: Taylor & Francis Ltd

This groundbreaking book presents an innovative and comprehensive theoretical framework that delves into the intricate processes underlying naming, framing, and the profound influence of words on human cognition. By seamlessly integrating theoretical paradigms and empirical insights from diverse research disciplines, including cognitive linguistics and psycholinguistics, the volume establishes a novel four-layered model of analysis. This model encompasses distinct yet interconnected levels, offering a holistic understanding of the dynamics at play. Through the fusion of cognitive linguistics and psycholinguistics, along with multimodal perspectives, Smith pioneers the creation of new cross-disciplinary connections, further integrating work from neighboring fields such as marketing, health communication, and political communication. These interconnections shed light on potential avenues for future research and have significant implications for communicative ethics.

This book is a treasure trove for students and scholars engaged in the study of multimodality, communication, semiotics, cognitive psychology, and linguistics, as well as those interested in related fields such as marketing, political communication, and health communication. Its comprehensive nature and insightful approach make it an essential resource for anyone seeking to deepen their understanding of the power of words and their impact on society.

In conclusion, this groundbreaking book offers a transformative perspective on the study of naming, framing, and the power of words. By integrating theoretical paradigms and empirical insights from diverse disciplines, it provides a comprehensive framework for understanding the complexities of human cognition. With its interdisciplinary approach and potential for future research, this book is a valuable resource for students, scholars, and professionals alike.

Weight: 220g
Dimension: 216 x 138 (mm)
ISBN-13: 9780367725938