Nasty Business: The Marketing and Distribution of the Video Nasties

The history of the early British video industry is closely linked to the global film industry, considering its technological, economic, and aesthetic developments.

Format: Hardback
Length: 224 pages
Publication date: 31 July 2020
Publisher: Edinburgh University Press

The early British video industry played a significant role in the development of the global film industry, encompassing a range of technological, economic, and aesthetic histories.
The early British video industry, a vital cog in the broader tapestry of the global film industry, boasts a rich and multifaceted history that intertwines technological advancements, economic developments, and aesthetic innovations. From its humble beginnings in the 1960s to its eventual domination of the home video market in the 1980s, the British video industry witnessed a remarkable transformation that shaped the course of cinematic history.

In terms of technology, the early British video industry was at the forefront of innovation. The introduction of VHS tapes in the 1970s revolutionized the way films were distributed and consumed, providing a more affordable and convenient alternative to traditional cinema experiences. The development of laserdiscs and DVD technology in the 1990s further enhanced the quality and accessibility of home video, allowing viewers to enjoy high-definition content with improved sound and visual effects.

Economically, the early British video industry was a significant player in the global film industry. The growth of the home video market in the 1980s and 1990s led to the establishment of numerous video rental stores, distribution companies, and production studios, creating jobs and generating revenue for the British economy. The industry's success also paved the way for the development of new distribution channels, such as online streaming platforms, which have continued to shape the way films are consumed in the digital age.

Aesthetically, the early British video industry was characterized by a commitment to quality and innovation. The industry produced a wide range of films, from classic Hollywood blockbusters to independent British films, that showcased the talent and creativity of British filmmakers. The industry also played a significant role in promoting British cinema abroad, helping to establish the country as a major player in the global film industry.

In conclusion, the early British video industry's technological, economic, and aesthetic histories are a testament to its significant role in the development of the global film industry. From its pioneering advancements in video technology to its economic impact on the British economy and its contributions to the aesthetic landscape of British cinema, the industry has left an indelible mark on the history of film. As we look to the future, it is clear that the British video industry will continue to play a vital role in shaping the way films are produced, distributed, and consumed, and in promoting the talent and creativity of British filmmakers to a global audience.

Weight: 464g
Dimension: 163 x 242 x 21 (mm)
ISBN-13: 9781474451086