Nasty Business: The Marketing and Distribution of the Video Nasties

The history of the early British video industry is closely linked to the global film industry, considering its technological, economic, and aesthetic developments.

Format: Paperback / softback
Length: 216 pages
Publication date: 31 May 2022
Publisher: Edinburgh University Press

The early British video industry, as part of the broader global film industry, has a rich and complex history that encompasses technological, economic, and aesthetic aspects.
The early British video industry, as a vital component of the broader global film industry, boasts a remarkable and intricate history that encompasses a diverse range of technological, economic, and aesthetic dimensions. This industry, which emerged in the late 1960s and early 1970s, played a pivotal role in shaping the future of visual entertainment and communication.

In terms of technology, the early British video industry was characterized by significant advancements and innovations. The introduction of affordable video cameras and editing equipment paved the way for the production of low-cost and accessible films. This technological breakthrough enabled a wider range of filmmakers, including independent artists and grassroots communities, to enter the industry and contribute to the development of British cinema.

The economic impact of the early British video industry was also significant. The industry's growth led to the creation of new job opportunities, particularly in the fields of production, distribution, and exhibition. This, in turn, contributed to the growth of the British economy and the development of a thriving film industry ecosystem.

Aesthetically, the early British video industry was characterized by a spirit of experimentation and creativity. Filmmakers in this period were eager to push the boundaries of visual storytelling and explore new artistic approaches. This led to the emergence of a diverse range of genres, including experimental films, horror movies, and documentaries, which continue to influence the global film industry today.

Furthermore, the early British video industry played a crucial role in shaping the cultural landscape of the United Kingdom. The industry's emergence coincided with a period of social and political upheaval, and filmmakers used their work to address important social issues and challenge dominant narratives. This contributed to the development of a more inclusive and diverse film industry that reflects the rich cultural diversity of the country.

In conclusion, the early British video industry, as part of the broader global film industry, has a rich and complex history that encompasses technological, economic, and aesthetic aspects. The industry's technological advancements, economic impact, and aesthetic experimentation have played a vital role in shaping the future of visual entertainment and communication. This history continues to inspire and influence filmmakers around the world, and serves as a testament to the enduring power of the film industry to shape cultural and societal narratives.

Dimension: 234 x 156 (mm)
ISBN-13: 9781474451093