Shulph Ink
National Brands and Global Markets: An Historical Perspective
National Brands and Global Markets: An Historical Perspective
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Excellent- More about National Brands and Global Markets: An Historical Perspective
Format: Hardback
Length: 248 pages
Publication date: 02 February 2023
Publisher: Taylor & Francis Ltd
Between Brexit, efforts to ‘Make America great again’ and ongoing appeals for patriotic consumption to boost economies, the intersection between national identity, marketing campaigns, and consumer choices has been brought to the fore. This book argues that the history of ‘Made in’ can be used to shed light on society at large.
Weight: 544g
Dimension: 242 x 160 x 22 (mm)
ISBN-13: 9780367754976
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