Navigating Digital Communication and Challenges for Organizations

Public involvement in media content can generate economic and cultural value for organizations. However, there is a gap between the intentions of communication professionals and their organizations and the effective circulation and content retention among audiences. Navigating Digital Communication and Challenges for Organizations is a reference work that covers organizational communication with a focus on digital communication, ideal for researchers, academics, policymakers, business owners, practitioners, instructors, and students.

Format: Paperback / softback
Length: 335 pages
Publication date: 15 April 2022
Publisher: IGI Global

Public involvement holds immense potential to foster a vibrant and dynamic circulation of media content, resulting in significant economic and cultural value for organizations. The prevailing perspectives on the interactions between audiences, organizations, and content production indicate a relational logic emerging through innovative productivity proposals. Within this context, it becomes intriguing to examine the reasoning behind audience experiences through the lenses of interactivity and participation. However, a gap persists between the intentions of communication professionals and their organizations regarding the effective circulation and retention of content among the target audiences, as well as the distinction between informing and communicating.

Navigating Digital Communication and Challenges for Organizations delves into the realm of communication research, specifically focusing on organizational communication, encompassing a diverse array of methods, strategies, and viewpoints on digital communication. This comprehensive reference work serves as a valuable resource for researchers, academics, policymakers, business owners, practitioners, instructors, and students alike. It encompasses a wide range of topics, including internal communication and public relations, making it an essential guide for those seeking insights into the complexities of contemporary digital communication.

Dimension: 279 x 216 (mm)
ISBN-13: 9781799897910