ChristinaLubinski
Navigating Nationalism in Global Enterprise: A Century of Indo-German Business Relations
Navigating Nationalism in Global Enterprise: A Century of Indo-German Business Relations
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Format: Paperback / softback
Length: 298 pages
Publication date: 08 May 2025
Publisher: Cambridge University Press
An analysis of the role of nationalism in global business strategy, showing how multinationals in the twentieth century acted not just as drivers of globalization but also as sophisticated operators in a world of nations. By exploring German companies in India, Lubinski traces nationalism's influence on business tactics and competitive strategies.
ISBN-13: 9781009054003
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