Amanda D. Lotz
Netflix and Streaming Video: The Business of Subscriber-Funded Video on Demand
Netflix and Streaming Video: The Business of Subscriber-Funded Video on Demand
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Excellent- More about Netflix and Streaming Video: The Business of Subscriber-Funded Video on Demand
Netflix and Streaming Video is the first book to provide a comprehensive foundation for understanding the business of subscriber-funded streaming video and its implications for culture. It reveals how the reliance on subscriber payment and video on demand produces different norms and strategies compared to previous video businesses and investigates Netflix's particular blend of characteristics. It is a must-read for students and scholars of Media and Communications Studies.
Format: Hardback
Length: 176 pages
Publication date: 22 April 2022
Publisher: Polity Press
Netflix and Streaming Video is the first comprehensive book to provide a deep understanding of the business of subscriber-funded streaming video and its profound implications for the role of these services in culture. Drawing on two decades of extensive research conducted by Lotz, the book highlights the similarities and differences between streaming video services such as Netflix and Amazon, as well as the various video distribution technologies like broadcast, satellite, and internet.
Through a series of provocative and thought-provoking arguments, the book unveils how the reliance on subscriber payment and video on demand has led to the emergence of distinct norms and strategies in the video industry, contrasting it with previous video businesses. It then delves into the unique characteristics of Netflix, examining how its blend of features sets it apart from other subscriber-funded video on demand services. By meticulously examining the underlying economic and technological dynamics of these services, the author skillfully demonstrates how understanding these differences can enhance our ability to assess the actions taken by companies and predict the future of video.
This book is a vital resource for students and scholars of Media and Communications Studies, as well as anyone interested in gaining a deeper understanding of Netflix and the rapidly evolving world of streaming video services. It offers a comprehensive and insightful exploration of the industry, shedding light on its past, present, and potential future.
Weight: 384g
Dimension: 223 x 182 x 22 (mm)
ISBN-13: 9781509552948
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