Neuromarketing Attributes in the Context of Determinants of Business Behavior and Neurolinguistic Programming

The book explores the potential of sensory marketing and neurolinguistic programming as tools for implementing neuromarketing and evaluates their feedback regarding factors influencing business behavior. It is dedicated to experts in the field and offers insights into their applications in work, education, coaching, and training.

Format: Paperback / softback
Length: 170 pages
Publication date: 30 May 2023
Publisher: Peter Lang AG

The book delves into the exploration of sensory marketing and neurolinguistic programming as potential avenues for implementing neuromarketing, alongside the assessment of their feedback in relation to factors shaping business behavior. Serving as the primary objective of the book, it aims to elucidate and compare the subjective perceptions of businesspeople and customers regarding specific aspects of neuromarketing and neurolinguistic programming within the context of business practices. This comprehensive work is specifically dedicated to experts in the field of scientific research who engage in the study of neuromarketing and neurolinguistic programming across diverse contexts, particularly in the realm of sensory marketing and its impact on business behavior. The potential applications of the presented methodologies and theoretical and methodological insights can be discovered in the preferences of individuals for work, as well as in the education, coaching, and training of salespeople, employees, and individuals in general.

Sensory marketing and neurolinguistic programming are two powerful tools that can be used to enhance business practices. Sensory marketing involves using various senses, such as sight, sound, taste, and touch, to create a memorable and engaging experience for customers. By understanding the preferences and reactions of customers to these sensory stimuli, businesses can tailor their marketing strategies to better meet their needs and desires. Neurolinguistic programming, on the other hand, involves using language and communication to influence the thoughts and behaviors of customers. By understanding the language that customers use and the patterns that they follow, businesses can create persuasive messages that resonate with their target audience.

The book explores the potential of sensory marketing and neurolinguistic programming in the context of business behavior. It discusses the different techniques that can be used to create sensory experiences that are memorable and engaging, as well as the language and communication strategies that can be used to influence customer behavior. The book also provides examples of successful businesses that have used these tools to improve their sales and customer satisfaction.

One of the key benefits of sensory marketing and neurolinguistic programming is that they can help businesses to better understand their customers. By using sensory experiences and language that resonate with their target audience, businesses can create a deeper connection with their customers and build stronger relationships. This can lead to increased customer loyalty and repeat business.

Another benefit of these tools is that they can help businesses to create more persuasive messages. By understanding the language and communication patterns that are most effective for their target audience, businesses can create messages that are more likely to be remembered and acted upon. This can lead to increased sales and revenue.

However, it is important to note that sensory marketing and neurolinguistic programming should be used in conjunction with other marketing strategies and techniques. These tools should not be used in a vacuum, but rather as part of a comprehensive marketing plan that takes into account the unique needs and preferences of each customer.

In conclusion, the book provides a comprehensive exploration of sensory marketing and neurolinguistic programming as potential tools for implementing neuromarketing. It discusses the different techniques that can be used to create sensory experiences and persuasive messages, as well as the benefits of these tools in terms of understanding customers and increasing sales and revenue. By using these tools in conjunction with other marketing strategies and techniques, businesses can create a competitive advantage in the marketplace.

Weight: 230g
Dimension: 210 x 148 (mm)
ISBN-13: 9783631897867
Edition number: New ed