Neuroscience and Entrepreneurship Research: Researching Brain-Driven Entrepreneurship

The book "Entrepreneurship 4.0: A Brain-Driven Approach" asserts the emergence of the fourth era of entrepreneurship, based on a brain-driven approach to the study, instruction, and practice of entrepreneurship. It highlights the need to incorporate neurotechnologies to address methodological challenges and presents a model of entrepreneurial enhancement as the ultimate goal. This multidisciplinary perspective will benefit scholars, practitioners, policymakers, and students interested in advancing entrepreneurship's contribution to academia, business, and society.

Format: Hardback
Length: 102 pages
Publication date: 28 December 2022
Publisher: Taylor & Francis Ltd

The book heralds the advent of a groundbreaking fourth era of entrepreneurship, driven by a profound brain-driven approach to the study, instruction, and practice of entrepreneurship. This transformative shift emerges in response to the urgent requirement to integrate cutting-edge neurotechnologies into the exploration and enhancement of entrepreneurial phenomena, effectively addressing the field's methodological complexities. The author elucidates the rationale behind this paradigm shift and offers comprehensive guidelines for individuals eager to embrace it. Moreover, a visionary model of entrepreneurial enhancement is conceptualized as the ultimate objective of this new era. Scholars, practitioners, policymakers, and students alike, who are passionate about advancing entrepreneurship's profound impact on academia, business, and society as a whole, will greatly benefit from the multidisciplinary perspective and unique strengths offered by this transformative era.

The book heralds the advent of a groundbreaking fourth era of entrepreneurship, driven by a profound brain-driven approach to the study, instruction, and practice of entrepreneurship. This transformative shift emerges in response to the urgent requirement to integrate cutting-edge neurotechnologies into the exploration and enhancement of entrepreneurial phenomena, effectively addressing the field's methodological complexities. The author elucidates the rationale behind this paradigm shift and offers comprehensive guidelines for individuals eager to embrace it. Moreover, a visionary model of entrepreneurial enhancement is conceptualized as the ultimate objective of this new era. Scholars, practitioners, policymakers, and students alike, who are passionate about advancing entrepreneurship's profound impact on academia, business, and society as a whole, will greatly benefit from the multidisciplinary perspective and unique strengths offered by this transformative era.

Weight: 367g
Dimension: 216 x 138 (mm)
ISBN-13: 9780367480615