New Design Agenda: Changing the World by Design

The design function has been transformed by social attitudes, technology, digitization, media, and communication, requiring new ways of thinking, skills, and questioning the role and value of designers. Rachel Cooper and Leon Cruickshank's The New Design Agenda provides a guided tour of these changes and their implications for designers now and in the future, laying out the vision for the future of design and the design profession.

Format: Hardback
Length: 120 pages
Publication date: 01 January 2021
Publisher: Taylor & Francis Ltd

The design function has undergone a remarkable transformation, driven by seismic shifts in business and society brought about by social attitudes and expectations, technology and digitization, media and communication. These changes have presented both opportunities and challenges for designers, necessitating a shift in mindset, the acquisition of new skills, and a reevaluation of the role and value of their work.

In their book, The New Design Agenda, Rachel Cooper and Leon Cruickshank from Imagination Lancaster offer a comprehensive exploration of these changes and their profound implications for designers in the present and future. Through extensive interviews with renowned experts from diverse fields of design practice, industry, policy-making, and academia, they weave together a rich tapestry of insights that shed light on the evolving landscape of design.

The authors present a clear vision for the future of design and the design profession, highlighting the need for designers to embrace new techniques, capabilities, and resources to drive innovation and growth. They emphasize the importance of cross-disciplinary collaboration, the integration of technology, and the ability to adapt to rapidly changing market dynamics.

This engaging and essential book is a must-read for design professionals, educators, and policy-makers who will play a crucial role in shaping the future of design. It provides valuable insights and frameworks for navigating the challenges and opportunities that lie ahead, equipping designers with the tools they need to thrive in an ever-evolving world. By embracing the transformative power of design, we can envision a future where creativity, innovation, and sustainability are at the forefront of our societal and economic development.

Dimension: 234 x 156 (mm)
ISBN-13: 9781138059825