New Directions in Art, Fashion, and Wine: Sustainability, Digitalization, and Artification

Sustainability, digitalization, and artification are the cornerstones of a successful business model in a world rocked by the effects of a pandemic and a climate crisis. The circular model provides guidance and a vision for systematically moving towards social and environmental sustainability from a production and consumption perspective. Digitalization provides a viable alternative to brick and mortar, while artification is the process of elevating an object into a work of art. Each chapter focuses on aspects of consumer culture theory, with the introductory chapter paying more attention to the application of practice theory to the study of sustainability, artification, and digitalization.

Format: Hardback
Length: 316 pages
Publication date: 15 June 2023
Publisher: Lexington Books

In the face of the profound impacts of the pandemic and climate crisis, sustainability, digitalization, and artification have emerged as the pillars of a thriving business model. Organizations across the art, fashion, and wine industries must adapt their strategies to align with these transformative forces. The circular model presented in this work offers guidance and a vision for transitioning towards social and environmental sustainability from both a production and consumption perspective. Digitalization emerges as a viable alternative to traditional brick-and-mortar operations, enabling brands to establish a hybrid presence in both the real and virtual realms. Artification involves the transformation of ordinary objects into works of art, mirroring the aestheticization of society in a postmodern context. While selling online is a given, creating an auratic atmosphere that envelops and provides an unforgettable experience demands heightened levels of creativity.

Each chapter in this work delves into aspects of consumer culture theory, with a particular focus on identity, lifestyle, and symbolic meaning. The introductory chapter emphasizes the application of practice theory to the study of sustainability, artification, and digitalization. The interplay between the practice turn and the cultural turn promises to yield fresh insights and understanding.

Weight: 640g
Dimension: 237 x 157 x 25 (mm)
ISBN-13: 9781666904093