New Directions in Garden Tourism

New Directions in Garden Tourism provides an update on the statistics and growth of garden visitation, delving into new themes and contemporary trends, including art and culture, psychographic profiling, and social media and semiotics. It also provides expansion on chapters previously touched upon, such as the rise in urban gardens, events, and garden economics.

Format: Paperback / softback
Length: 216 pages
Publication date: 23 December 2020
Publisher: CABI Publishing

Following on from the success of Garden Tourism, this latest offering, New Directions in Garden Tourism, provides an update on the statistics and growth of the global phenomenon of garden visitation. It delves into new themes and contemporary trends, from art and culture to psychographic profiling of visitors and how social media and semiotics are used to enrich the visitor experience and fuel motivation. In addition to new topics, the book also provides an expansion of chapters previously touched upon in Garden Tourism, such as the continued rise in urban gardens, events, and garden economics.

Update on visitor statistics:

The book offers a comprehensive overview of the latest visitor statistics and trends in garden tourism. It includes data on the number of visitors, their demographics, and their preferences for different types of gardens and attractions. This information is essential for garden managers and tourism students to understand the market and tailor their offerings accordingly.

New case studies throughout:

To provide a deeper understanding of the issues and challenges facing garden tourism, the book includes a range of new case studies from around the world. These case studies cover a wide range of topics, from small-scale gardens to large-scale botanical gardens, and from urban gardens to rural gardens. Each case study is carefully researched and provides valuable insights into the successes and failures of garden tourism.

Full-color images:

The book is lavishly illustrated with full-color images of gardens and attractions from around the world. These images not only enhance the visual appeal of the book but also provide a valuable reference for garden managers and tourism students. They can use the images to inspire their own designs and marketing strategies and to gain a better understanding of the different styles and trends in garden tourism.

This new book provides a wealth of information for garden managers and tourism students. It is written in an engaging style that will also appeal to casual readers interested in gardens. Whether you are a garden manager looking to improve your offerings or a tourism student interested in exploring the world of garden tourism, this book is an essential resource.

Weight: 560g
Dimension: 172 x 245 x 24 (mm)
ISBN-13: 9781789241754