Nils Elmark
New Local Economy: How the future's big businesses will grow out of small communities
New Local Economy: How the future's big businesses will grow out of small communities
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Excellent- More about New Local Economy: How the future's big businesses will grow out of small communities
Global brands and companies can leave local communities vulnerable during economic downturns, leading to unemployment and bankruptcy. This book advocates for creating local economies as a way to resist globalization and promote community independence, with research showing that spending locally generates more revenue for the community.
\n Format: Paperback / softback
\n Length: 192 pages
\n Publication date: 28 November 2019
\n Publisher: LID Publishing
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Apple, Starbucks, Amazon, Zara, McDonald's - these are some of the brands and companies that are at the forefront of today's global economy. They are embedded in virtually every city and town. But when the global economy goes wrong (as in 2008), it can leave local communities vulnerable in the form of unemployment and bankruptcy.
This forward-looking book argues for the creation of local economies as a means of resisting the seismic changes that globalization often brings, especially in times of crises. Moreover, research shows that for every GBP100 spent in a local shop, 45% will remain in the community (compared with only 15% if spent in retail chains such as Tesco or Aldi). As part of the design of the future, Elmark argues for the need to break up the global economy into local economies, so that communities can regain their independence and be less exposed to the tide of globalization.
The book also explores the potential benefits of local economies, including the creation of jobs, the promotion of sustainable development, and the preservation of cultural heritage. It highlights the success stories of local businesses and communities that have successfully resisted the forces of globalization and built thriving local economies.
In conclusion, this book offers a compelling vision for a more sustainable and resilient global economy, one that is built on the foundations of local economies. It provides a roadmap for policymakers, businesses, and communities to work together to create a more equitable and sustainable future for all.
\n Weight: 218g\n
Dimension: 199 x 130 x 13 (mm)\n
ISBN-13: 9781911498933\n \n
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