New Marketing Playbook: How to grow in a changing world

The New Marketing Playbook is a must-have book for anyone interested in marketing, providing a dynamic set of action-oriented tools, techniques, and principles to keep businesses at the top of their game. It combines theory, practice, insights, and case studies to help transform marketing activities and develop new propositions and customer experiences.

\n Format: Paperback / softback
\n Length: 272 pages
\n Publication date: 12 July 2021
\n Publisher: Pearson Education Limited
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This comprehensive guide is a must-read for anyone seeking to gain a deep understanding of marketing and its practical application. Written by Jaideep Prabhu, Professor of Marketing at the Cambridge Judge Business School, Cambridge University, the book offers a step-by-step approach to marketing that is designed to add value to businesses, customers, and partners alike.

In a world characterized by rapid change and uncertainty, the book provides valuable insights into how organizations can prepare for and thrive in a dynamic and ever-evolving marketing landscape. It challenges the traditional marketing models that were developed for a "business as usual" mode and presents a dynamic set of action-oriented marketing tools, techniques, and principles that can help organizations stay ahead of the competition.

The New Marketing Playbook is organized into four key sections:

Understanding the New Marketing Environment: This section explores the changing marketing environment and the challenges that organizations face in today's world. It discusses the impact of economic shocks, political upheavals, natural disasters, and global health pandemics on marketing strategies and provides a framework for developing adaptable and responsive marketing plans.

Developing Effective Marketing Strategies: This section provides a comprehensive guide to developing effective marketing strategies. It covers the key elements of marketing, such as customer segmentation, positioning, branding, and communication, and explains how organizations can use these elements to create compelling customer experiences and drive business growth.

Implementing Marketing Tactics: This section offers practical tips and techniques for implementing marketing campaigns and initiatives. It covers a wide range of marketing channels, such as social media, email marketing, advertising, and public relations, and provides actionable templates and examples that organizations can use to execute their marketing strategies effectively.

Measuring and Improving Marketing Performance: This section provides a roadmap for measuring and improving marketing performance. It covers key metrics and indicators that organizations should track to assess the effectiveness of their marketing efforts and provides strategies for continuous improvement and innovation.

Throughout the book, Prabhu draws on his extensive experience and expertise in marketing to provide practical insights and case studies that illustrate the application of marketing principles in real-world situations. The book is also filled with actionable templates and examples that organizations can use to implement their marketing strategies and achieve their desired outcomes.

In conclusion, The New Marketing Playbook is a valuable resource for anyone seeking to gain a competitive edge in today's marketing landscape. Whether you are a marketing professional, business owner, or entrepreneur, this book will provide you with the tools, techniques, and principles you need to develop effective marketing strategies, implement marketing tactics, and measure and improve your marketing performance. By embracing the principles outlined in this book, organizations can create compelling customer experiences, drive business growth, and position themselves for success in a rapidly changing world.

\n Weight: 532g\n
Dimension: 234 x 157 x 20 (mm)\n
ISBN-13: 9781292373805\n \n