Shulph Ink
New Perspectives on 20th Century European Retailing
New Perspectives on 20th Century European Retailing
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New Perspectives on 20th Century European Retailing showcases new research on various aspects of twentieth century European retailing,that challenges the traditional view that Europe was a follower of America in retail innovation. It brings together work by several - mainly early career - scholars,who are doing innovative,archival-based,research on various aspects of European retail history.
Format: Paperback / softback
Length: 170 pages
Publication date: 25 September 2023
Publisher: Taylor & Francis Ltd
Despite the publication of numerous studies examining European retailing in relation to the United States, there is still a significant lack of recent research, in English, that explores the development of retailing in specific European countries (with the obvious exception of Britain) over the twentieth century. Even for the United Kingdom, more research is needed to challenge claims such as the alleged backwardness of British retailing relative to North America or the presence of formidable environmental barriers to the industrialization of retailing in Britain.
New Perspectives on 20th Century European Retailing presents fresh insights into various facets of twentieth-century European retailing, challenging the conventional notion that Europe lagged behind America in retail innovation. It brings together the work of several early career scholars, who are undertaking innovative, archival-based research on diverse aspects of European retail history. Following a comprehensive review of European retailing by the editors (discussing key debates and new approaches), seven thematic chapters present work that either sheds new light on old debates or explores hitherto neglected topics. Collectively, they demonstrate that while retailers are often perceived as mere "intermediaries," they are, in fact, active agents and challenge the traditional view that Europe was a follower of America in retail innovation.
The chapters in this book were originally published as a special issue of the Business History journal.
Weight: 453g
Dimension: 246 x 174 (mm)
ISBN-13: 9780367686925
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