Deborah Weinswig,Renee Hartmann
Next Generation Retail: How to Use New Technology to Innovate for the Future
Next Generation Retail: How to Use New Technology to Innovate for the Future
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Excellent- More about Next Generation Retail: How to Use New Technology to Innovate for the Future
To adapt to the changing retail landscape, retailers must forge deeper connections with consumers and embrace the latest opportunities in the physical and digital retail landscape. Next Generation Retail provides practical advice on how to respond to consumer needs, connect with Gen Z and Alpha, and create compelling content and retail media to drive commerce and monetize data.
Format: Paperback / softback
Length: 320 pages
Publication date: 03 February 2023
Publisher: Kogan Page Ltd
Embrace the Latest Opportunities in the Physical and Digital Retail Landscape to Become More Adaptable, Resilient, and Successful
In the ever-evolving retail landscape, change has become a constant, with innovation, digital disruption, and shifting consumer demands and expectations accelerating at an unprecedented pace. Whether you are a digital-first or physical retailer, it is crucial to adapt and thrive in this dynamic environment.
Next Generation Retail is a comprehensive guide written for both digital-first and physical retailers, designed to help you respond to the needs and expectations of today's consumers and connect with Generations Z and Alpha in an authentic and relevant way. With a highly practical approach, the book explores the latest opportunities and pitfalls to avoid in developments such as the metaverse, live-stream shopping, instant commerce, blockchain, and non-fungible tokens (NFTs).
Furthermore, it provides valuable insights on how to create compelling content and retail media to drive commerce and monetize data while maintaining customer trust. Featuring original research and interviews with top industry experts, the book offers examples and case studies from a range of brands and organizations, including Lancôme, Burberry, and Walmart.
As a retailer, whether you are a small business or a multinational corporation, this book is an essential resource for adapting to and thriving in today's environment of breakneck change and innovation. By embracing the latest opportunities and staying ahead of the curve, you can position your brand for success and remain competitive in the ever-changing retail landscape.
Weight: 492g
Dimension: 156 x 234 x 22 (mm)
ISBN-13: 9781398609631
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