Non-Bullshit Innovation: Radical Ideas from the World's Smartest Minds

In this remarkable book,David Rowan tells a story of transformation: how an organization has found a new way of doing things through innovation driven by ruthless entrepreneurial imagination. He finds innovation in big companies and even within governments.

Format: Hardback
Length: 384 pages
Publication date: 16 May 2019
Publisher: Transworld Publishers Ltd

In this remarkable book, David Rowan delves into the realm of transformation, showcasing how an organization has embraced innovation driven by a relentless entrepreneurial spirit. What sets this work apart is its scope, which extends beyond small startups and visionary "inventors." Rowan uncovers innovation within large corporations and even within government institutions.

- Matt Ridley, The Times

David Rowan embarks on a captivating global journey, seeking out the most exciting and pioneering startups shaping the future. He has had the privilege of getting to know the founders of renowned companies such as WhatsApp, LinkedIn, Google, Spotify, Xiaomi, Didi, Nest, Twitter, and countless other ambitious entrepreneurs who are disrupting industries across the board. However, it is disheartening to note that many of these disruptors fail to grasp the true essence of innovation. They resort to jargon-filled strategies, such as employing change agents, co-creation gurus, ideas portals, webinars, make-a-thons, hackfests, paradigm shifts, and pilgrimages to Silicon Valley. These efforts often amount to mere innovation theatre, serving as corporate nonsense that lacks meaningful connection to actual change.

Yet, amidst this pursuit, Rowan discovers a treasure trove of genuinely exciting and transformative approaches to innovation. These discoveries are often found in unexpected places, defying conventional expectations. Prepare to be astounded by:

- The airline that rewards passengers for walking their dog
- The bank that performs surgery
- The country that functions as an app store
- And many more remarkable examples

This carefully curated selection of stories is packed with valuable insights and tips for individuals seeking radical ways to adapt and thrive in the digital age. Within these pages, readers will find invaluable ideas for cultivating genuine innovation, drawing inspiration from some of the world's most inspiring leaders.

Weight: 614g
Dimension: 128 x 197 x 34 (mm)
ISBN-13: 9781787631182