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Valerie M. Jones

Nonprofit Hero: Five Easy Steps to Successful Board Fundraising

Nonprofit Hero: Five Easy Steps to Successful Board Fundraising

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Valerie M. Jones is a Certified Fund-Raising Executive (CFRE) and the author of Nonprofit Hero, which has raised more than $175 million for nonprofits and coached thousands of people to authentically and successfully ask for the causes they care about. Her method works, and her book contains stories, tools, and exercises to help readers honor their fears, channel their passion, discover their asking personality, get started with tips, cast themselves as stars, attract support, elevate their speech, and form an in-depth description of their asking personality. It also includes a toolkit of practical samples and templates.

Format: Paperback / softback
Length: 192 pages
Publication date: 15 April 2023
Publisher: Rowman & Littlefield


Valerie Jones, a renowned nonprofit fundraising expert, has authored the groundbreaking book "Nonprofit Hero." With an impressive track record of raising over $175 million for charities and coaching thousands of individuals to effectively advocate for their causes, Jones has become a sought-after authority in the field. Her extensive experience spans across diverse audiences, from Baltimore to Beijing, and she holds the prestigious designation of one of fewer than 10,000 Certified Fund-Raising Executives (CFREs) worldwide.

In addition to her thriving boutique consulting firm, Valerie M. Jones Associates (VMJA), Jones dedicates her time to volunteering extensively for nonprofits. She has served in various leadership roles, including president, chair, board member, and committee member, contributing her expertise and passion to support their missions.

Jones' unique approach has proven to be highly effective. Trained boards have reported a significant increase in their comfort and willingness to ask for donations. Many individuals have expressed their readiness to pursue larger gifts, identify more prospective donors, and initiate contact sooner. Her book, "Nonprofit Hero," offers a wealth of valuable insights and practical tools that go beyond traditional training programs. It includes inspiring stories, practical exercises, and actionable strategies to help fundraisers achieve their goals.

Through "Nonprofit Hero," readers will learn how to embrace their fears, channel their passion, discover their unique asking personality, and implement effective fundraising strategies. The book provides thirty simple yet impactful actions that can be taken immediately, without any cost, to kickstart fundraising efforts. It also guides readers through five easy steps, starting with thanking donors and building relationships, before moving on to asking for support.

Jones encourages readers to cast themselves as stars, identifying their strengths and passions to maximize their impact. She emphasizes the importance of listening, understanding motivations, and fulfilling donors' desires to cultivate strong support. By elevating their speech and developing compelling confidence, fundraisers can effectively communicate their case and increase the likelihood of securing "yes" responses.

Furthermore, "Nonprofit Hero" helps readers form an in-depth understanding of their asking personality. It provides valuable insights into how individuals can tailor their approach to fundraising, leveraging their strengths to maximize their impact. The book also offers practical tips and techniques to enhance their fundraising skills and build long-lasting relationships with donors.

In conclusion, "Nonprofit Hero" is a must-read for anyone passionate about making a difference in the world through fundraising. With her extensive experience, practical insights, and inspiring stories, Valerie Jones empowers fundraisers to achieve their full potential and make a lasting impact on the causes they care about. Whether you are a seasoned fundraiser or just starting your journey, this book will provide you with the tools and strategies you need to succeed.

Weight: 263g
Dimension: 227 x 155 x 11 (mm)
ISBN-13: 9781538182451

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