Nostalgia Marketing: Rekindling the Past to Influence Consumer Choices

The book explores how nostalgia can be used as a marketing tool to influence consumer behavior in various contexts, such as sport marketing, charitable giving, sustainable consumption, and sports tourism. It provides valuable insights for scholars and practitioners and offers benefits to marketers and practitioners seeking to incorporate nostalgic stimuli in their advertising communications.

Format: Hardback
Length: 156 pages
Publication date: 12 March 2023
Publisher: Springer International Publishing AG

The book delves into the captivating realm of nostalgia as a powerful marketing tool that holds the potential to shape consumer behavior. It begins by providing a comprehensive exploration of nostalgia as a concept, encompassing its definition, psychological implications, and cultural significance. Subsequently, the book presents and analyzes four compelling studies, each shedding light on the diverse effects of nostalgia in the realm of sport marketing, charitable giving, sustainable consumption, and sports tourism. This comprehensive examination offers valuable insights for scholars and enthusiasts alike, as it provides a deeper understanding of the ways in which nostalgia can influence consumer decisions and behaviors. Moreover, the book serves as a valuable resource for marketers and practitioners seeking to incorporate nostalgic stimuli into their advertising communications, as it offers practical strategies and techniques for effectively leveraging nostalgia to resonate with consumers and drive meaningful engagement.

The book explores the captivating world of nostalgia as a potent marketing tool that possesses the remarkable ability to influence consumer behavior.

It begins by delving into a comprehensive examination of nostalgia, encompassing its definition, psychological implications, and cultural significance.

Subsequently, the book presents and analyzes four compelling studies, each shedding light on the diverse effects of nostalgia in the realms of sport marketing, charitable giving, sustainable consumption, and sports tourism.

This comprehensive exploration provides valuable insights for scholars and enthusiasts alike, as it deepens our understanding of the ways in which nostalgia can shape consumer decisions and behaviors.

Moreover, the book serves as a valuable resource for marketers and practitioners seeking to incorporate nostalgic stimuli into their advertising communications, as it offers practical strategies and techniques for effectively leveraging nostalgia to resonate with consumers and drive meaningful engagement.

Weight: 367g
Dimension: 210 x 148 (mm)
ISBN-13: 9783031215452
Edition number: 1st ed. 2023