Now Media: The Evolution of Electronic Communication

Now Media, Fourth Edition is a leading text on the evolution of electronic mass communication, providing a comprehensive view of the past, present, and future of media. It covers topics such as social media, personal communication devices, the film industry, digital advertising, and virtual reality technology, and includes updated online instructor materials.

Format: Paperback / softback
Length: 436 pages
Publication date: 29 April 2021
Publisher: Taylor & Francis Ltd

Now in its fourth edition, this book stands as a prominent and influential text on the remarkable evolution of electronic mass communication throughout the past century. It offers students a comprehensive and insightful understanding of how the media of yesterday have shaped the media landscape of today.

The book, originally titled Electronic Media: Then, Now, Later, has undergone a significant transformation, now known as the Fourth Edition. It provides a comprehensive perspective on the origins of electronic media in broadcasting and the subsequent advancements into the realm of 'now digital media. Each chapter is meticulously organized chronologically, beginning with the electronic media of the past, progressing to the media of today, and ultimately venturing into the possibilities for the media of the future.

The topics covered in this edition are diverse and captivating. They encompass the rise of social media, the widespread use of personal communication devices, the dynamic film industry, and the ever-evolving world of digital advertising. Throughout the narrative, the focus remains on the groundbreaking innovations that laid the foundation for television, radio, the Internet, and social media.

A new chapter dedicated to the captivating world of virtual reality technology has been added to the fourth edition. This chapter explores the transformative impact of virtual reality on communication and content creation, enabling individuals to interact with the world in new and immersive ways. Additionally, the book delves into the profound effects of the COVID-19 pandemic on media consumption habits, shedding light on the shifting patterns and trends in how people engage with media in these challenging times.

This book remains a vital and trusted resource for students and scholars alike, specializing in digital mass communication and communication history. The new edition boasts updated online instructor materials, including PowerPoint slides and test banks, to enhance the teaching and learning experience. These support materials are readily accessible at www.routledge.com/cw/medoff.

In conclusion, Now in its fourth edition, this book continues to be a cornerstone of understanding the evolution of electronic mass communication. It offers a comprehensive and engaging exploration of the past, present, and future of media, providing students with a deep appreciation for the transformative power of technology and the media. Whether you are a student, researcher, or professional in the field, this book is an indispensable resource for your academic journey.

Weight: 1172g
Dimension: 208 x 278 x 26 (mm)
ISBN-13: 9780367897215
Edition number: 4 New edition