Nuanced Account Management: Driving Excellence in B2B Sales

This book is a comprehensive practical guide for account managers, sales teams, and account leaders operating in the B2B space, offering a personnel-and-process-based approach to developing, growing, and retaining top accounts for a competitive advantage.

Format: Paperback / softback
Length: 220 pages
Publication date: 25 April 2018
Publisher: Springer Verlag, Singapore

This book is a comprehensive and practical guide for account managers, sales teams, and account leaders operating in the B2B space. It offers invaluable knowledge to excel in developing, growing, and retaining top accounts in local and global environments. By presenting a nuanced version of account management that has the potential to revolutionize the field, the book provides a personnel- and process-based agenda that can create a significant competitive advantage on its own.

The book begins by exploring the essential elements of effective account management, including building strong relationships, understanding customer needs, and developing a comprehensive sales strategy. It then delves into the challenges and opportunities unique to the B2B space, such as managing complex customer relationships, navigating international markets, and adapting to changing market dynamics.

Throughout the book, real-world examples and case studies are used to illustrate the practical application of the strategies and techniques discussed. These examples showcase the success stories of companies that have achieved remarkable growth by implementing effective account management practices.

In addition to its practical insights, the book also offers valuable advice on building and sustaining a high-performing sales team. It emphasizes the importance of collaboration, communication, and training in achieving team goals and maximizing sales performance.

For account managers, sales teams, and account leaders who want to stay ahead of the competition and achieve long-term success in the B2B space, this book is a must-read. It provides a comprehensive roadmap for building and sustaining successful accounts and offers valuable insights and strategies that can be applied to any business environment.

Introduction:
Account management is a critical component of any business, particularly in the B2B space, where relationships with customers are complex and long-lasting. This book is a comprehensive and practical guide for account managers, sales teams, and account leaders who want to excel in developing, growing, and retaining top accounts in local and global environments.

What You'll Learn:
The book begins by exploring the essential elements of effective account management, including building strong relationships, understanding customer needs, and developing a comprehensive sales strategy. It then delves into the challenges and opportunities unique to the B2B space, such as managing complex customer relationships, navigating international markets, and adapting to changing market dynamics.

Throughout the book, real-world examples and case studies are used to illustrate the practical application of the strategies and techniques discussed. These examples showcase the success stories of companies that have achieved remarkable growth by implementing effective account management practices.

In addition to its practical insights, the book also offers valuable advice on building and sustaining a high-performing sales team. It emphasizes the importance of collaboration, communication, and training in achieving team goals and maximizing sales performance.

For account managers, sales teams, and account leaders who want to stay ahead of the competition and achieve long-term success in the B2B space, this book is a must-read. It provides a comprehensive roadmap for building and sustaining successful accounts and offers valuable insights and strategies that can be applied to any business environment.

Conclusion:
In conclusion, this book is a valuable resource for anyone who wants to improve their account management skills and achieve success in the B2B space. It offers a comprehensive and practical approach to account management, backed by real-world examples and case studies. By implementing the strategies and techniques discussed in this book, account managers, sales teams, and account leaders can build and sustain successful accounts, drive growth, and achieve long-term success in their careers.

Weight: 330g
Dimension: 215 x 234 x 19 (mm)
ISBN-13: 9789811083624
Edition number: 1st ed. 2018