Nudging

Nudging is a controversial technique for changing people's behaviors that emerged in the early 2000s. It is used by government agencies to influence decisions, but its implementation raises moral and constitutional issues. Whitehead and Jones explain the history, definition, and potential use of nudges in digital media.

Format: Paperback / softback
Length: 176 pages
Publication date: 16 May 2024
Publisher: Agenda Publishing

Nudging is a highly contentious strategy employed to influence human behavior. It gained widespread attention in the early 2000s, when government agencies established nudge units and departments to implement nudging policies. The implementation of nudges raises profound ethical and constitutional concerns, particularly regarding freedom, choice, and coercion. In their comprehensive work, Whitehead and Jones adopt a balanced approach to explore the origins, definition, effectiveness, and appropriate deployment of nudges as a policy mechanism. They trace the historical roots of nudging back to the 1930s and examine its various aspects, including its definition as a small, subtle change in the environment that can influence behavior. The authors also critically assess whether nudges should be used and, if so, under what circumstances and in which contexts. They delve into the proliferation of digital media in our daily lives, recognizing its potential impact on nudging and its future applications by policymakers. Through their insightful analysis, Whitehead and Jones provide valuable insights into the complexities and ethical considerations surrounding nudging, offering a comprehensive framework for understanding its potential uses and limitations in shaping public policy and behavior.

Weight: 190g
Dimension: 209 x 149 x 13 (mm)
ISBN-13: 9781788217279