Skip to product information
1 of 1

Sanne Blauw

Number Bias: How numbers dominate our world and why that's a problem we need to fix

Number Bias: How numbers dominate our world and why that's a problem we need to fix

💎 Earn 36 Points (£0.36) on this item.

Low Stock: Only 2 copies remaining
Regular price £7.31 GBP
Regular price £9.99 GBP Sale price £7.31 GBP
Sale Sold out
Taxes included. Shipping calculated at checkout.

YOU SAVE £2.68

  • Condition: Brand new
  • UK Delivery times: Usually arrives within 2 - 3 working days
  • UK Shipping: Fee starts at £2.39. Subject to product weight & dimension

Bulk ordering. Want 15 or more copies? Get a personalised quote and bigger discounts. Learn more about bulk orders.

  • More about Number Bias: How numbers dominate our world and why that's a problem we need to fix


The Number Bias is a book that warns about the way numbers can lead us astray, and how we should put them in their place beside words. It explores our relationship with numbers and demystifies our misguided allegiance, from Florence Nightingale using statistics to petition for better conditions during the Crimean War to the manipulation of numbers by the American tobacco industry and the ambiguous figures peddled during the EU referendum.

Format: Paperback / softback
Length: 192 pages
Publication date: 08 July 2021
Publisher: Hodder & Stoughton


The Number Bias is a powerful book that combines vivid storytelling with authoritative analysis to deliver a warning about the way numbers can lead us astray if we let them. Tim Harford argues that even if we don't consider ourselves numbers people, we are all numbers people, and it is time to put numbers in their place beside words. Numbers dictate the way we live our lives, telling us how we are doing at school, how much we weigh, who might win an election, and whether the economy is booming. However, numbers are not as objective as they may seem; behind every number is a story.

Sanne Blauw travels the world to unpick our relationship with numbers and demystify our misguided allegiance, from Florence Nightingale using statistics to petition for better conditions during the Crimean War to the manipulation of numbers by the American tobacco industry and the ambiguous figures peddled during the EU referendum. The Number Bias counsels us to think more wisely, taking us from the everyday numbers that govern our health and wellbeing to the statistics used to wield enormous power and influence.

A beautifully accessible exploration of how numbers shape our lives, and the importance of accurately interpreting the statistics we are fed. Angela Saini, author of Superior, praises The Number Bias as a "must-read for anyone who wants to understand the world around them better."

Weight: 140g
Dimension: 197 x 130 x 17 (mm)
ISBN-13: 9781529342772

UK and International shipping information

UK Delivery and returns information:

  • Delivery within 2 - 3 days when ordering in the UK.
  • Shipping fee for UK customers from £2.39. Fully tracked shipping service available.
  • Returns policy: Return within 30 days of receipt for full refund.

International deliveries:

Shulph Ink now ships to Australia, Belgium, Canada, France, Germany, Ireland, Italy, India, Luxembourg Saudi Arabia, Singapore, Spain, Netherlands, New Zealand, United Arab Emirates, United States of America.

  • Delivery times: within 5 - 10 days for international orders.
  • Shipping fee: charges vary for overseas orders. Only tracked services are available for most international orders. Some countries have untracked shipping options.
  • Customs charges: If ordering to addresses outside the United Kingdom, you may or may not incur additional customs and duties fees during local delivery.
View full details