Nutrition Science, Marketing Nutrition, Health Claims, and Public Policy

Nutrition Science, Marketing Nutrition, Health Claims, and Public Policy is a book that provides strategies to guide consumers toward making informed food purchases. It covers nutrition science, marketing, social marketing, consumer perception, public health policy, and case studies.

Format: Paperback / softback
Length: 458 pages
Publication date: 27 March 2023
Publisher: Elsevier Science & Technology

Nutrition Science, Marketing Nutrition, Health Claims, and Public Policy delve into comprehensive strategies aimed at empowering consumers to make informed choices when it comes to their food purchases. The book commences by delving into the realm of nutrition science, providing a foundational understanding of the essential principles and concepts that underpin healthy eating. It then seamlessly transitions into nutrition marketing, exploring innovative approaches to promote and communicate the benefits of nutritious foods to consumers.

The chapters delve into social marketing and responsibility, emphasizing the importance of ethical practices and sustainable marketing strategies in the food industry. Consumer perception and insight are explored, shedding light on how individuals form opinions about food products and the factors that influence their purchasing decisions. Public health policy and regulation are examined, highlighting the government's role in shaping food policies and regulations to promote public health and well-being.

Case studies are presented to illustrate real-world applications of the discussed strategies, providing practical insights and examples from the food industry. Additionally, the book offers comprehensive coverage on how to integrate holistic health into mainstream brand marketing, recognizing the growing demand for products that prioritize both physical and mental well-being.

This invaluable resource is meticulously crafted for food and nutrition scientists, marketing professionals, manufacturing experts, packaging specialists, clinical nutritionists, health care policymakers, and graduate and post-graduate students pursuing studies in nutrition and business-related fields. It serves as a comprehensive guide, equipping readers with the knowledge and tools necessary to navigate the complex landscape of food marketing and make informed decisions that promote a healthier and more sustainable food system.

Weight: 450g
Dimension: 235 x 191 (mm)
ISBN-13: 9780323856157