Objects of Desire: Photography and the Language of Advertising

The dialogue between art and advertising has evolved from Pop art and the Pictures Generation to Instagram and branding, with contemporary photographers transforming the way they respond to advertising and manipulate its visual language. This collection of important works by international artists traces the dialogue from the 1970s to the present, offering arresting images from leading conceptual artists and exploring how artists are being called upon to apply their signature styles to media campaigns.

Format: Hardback
Length: 128 pages
Publication date: 19 November 2022
Publisher: Distributed Art Publishers

The world of advertising has undergone significant transformation over the past century, with marketers transitioning from selling tangible products to promoting lifestyles, brands, and aspirations. Contemporary photographers have also revolutionized their approach to advertising, employing innovative techniques to manipulate its visual language. This collection of significant works by a diverse group of international artists traces the evolving dialogue between art and advertising from the 1970s to the present. It features striking images from prominent conceptual artists such as Chris Burden, Victor Burgin, Sherrie Levine, and Richard Prince. Additionally, it showcases the work of DIS, Roe Ethridge, Victoria Fu, and Kim Schoen, who engage with contemporary consumer culture, branding, and lifestyle creation. Furthermore, the book explores how artists, as they delve deeper into commercial strategies, are increasingly being sought by advertisers to apply their distinctive styles to media campaigns, further blurring the boundaries between fine art and consumerism.

Weight: 1120g
Dimension: 307 x 244 x 18 (mm)
ISBN-13: 9781636810539