Omni-personal Luxury: How to Transform your Luxury Business for the Digital Age

The pandemic has accelerated the shift in luxury customer experience, requiring brands to engage with customers while protecting brand equity and leveraging digital tools to build personal relationships. This book explores the concept of omni-personal, which enables brands to connect with customers through relevant and individual experiences. It provides best-practice examples, case studies, and interviews with industry leaders to help businesses embed the omni-personal strategy into their marketing and assess their ability to deliver it.

Format: Hardback
Length: 178 pages
Publication date: 03 December 2021
Publisher: Springer Nature Switzerland AG

Rapid technological advancements and societal transformations fueled by the pandemic have profoundly impacted the way consumers perceive luxury. While digital transformation has opened up unprecedented opportunities for one-to-one engagement with customers, luxury brands face the challenge of maintaining their brand equity and leveraging digital tools to forge personal connections with their audience.

This comprehensive guide goes beyond traditional omni-channel marketing, delving into the concept of omni-personalization. It empowers you to connect your brand to relevant and individualized experiences, enabling you to deliver exceptional customer experiences at scale.

The authors address the critical questions of who, why, how, what, and when omni-personalization matters most in the luxury sector, providing practical insights and best-practice examples drawn from real-world case studies and interviews with industry leaders. By integrating the omni-personal strategy into your business, this book offers a framework for assessing your organization's capabilities to deliver omni-personal marketing across various channels and touchpoints throughout the customer journey.

Whether you are an industry expert or a brand manager seeking to enhance your understanding of the future of luxury, this book is a valuable resource. It provides a roadmap for building an omni-personal customer relationship and equips you with the tools to succeed in this rapidly evolving landscape.

Weight: 471g
Dimension: 235 x 155 (mm)
ISBN-13: 9783030857684
Edition number: 1st ed. 2022