On Consumer Culture, Identity, the Church and the Rhetorics of Delight

Mark Clavier's book, "On Consumer Culture, Identity, The Church, and the Rhetorics of Delight," uses Augustine of Hippo's theological rhetoric to provide a theological explanation for the success of marketing and consumer culture. He argues that by addressing the sources of delight within consumerism and rediscovering the wellsprings of God's delight, we can challenge consumer culture.

\n Format: Paperback / softback
\n Length: 168 pages
\n Publication date: 29 November 2018
\n Publisher: Bloomsbury Publishing Plc
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The Reading Augustine series presents a captivating collection of concise books that delve into the profound contributions of St. Augustine of Hippo to Western philosophical, literary, and religious realms. In his insightful work, "On Consumer Culture, Identity, The Church, and the Rhetorics of Delight," Mark Clavier draws upon Augustine's wisdom to offer a theological framework for understanding the remarkable success of marketing and consumer culture. Rooted in rhetorical theory, Augustine's thought provides a profound understanding of the experiences of damnation and salvation, taking into account the often overlooked psychology of human motivation.

Clavier delves into the profound implications of Augustine's keen insight into the power of delight, surpassing personal notions of freedom and self-identity. He explores how the constant allure of promised happiness shapes our identities as consumers, highlighting the need to address the sources of delight within consumerism and rediscover the wellsprings of God's delight. In this age characterized by commercial rhetoric, Augustine's theological rhetoric emerges as remarkably contemporary and insightful.

Through his writings, Augustine offers a profound critique of consumerism, urging individuals to resist the allure of material possessions and seek true fulfillment in spiritual pursuits. He emphasizes the importance of cultivating a sense of gratitude and contentment, rather than seeking constant pleasure and gratification. Augustine's theological perspective provides a valuable lens through which to examine the ethical implications of our consumerist culture and encourages us to reevaluate our priorities and values.

The Reading Augustine series offers a valuable resource for those seeking to deepen their understanding of St. Augustine's thought and its relevance to contemporary society. By presenting personal readings of Augustine's contributions, the series provides a gateway to his profound wisdom and encourages readers to explore the deeper dimensions of human existence and the search for meaning and fulfillment.

\n Weight: 238g\n
Dimension: 143 x 216 x 11 (mm)\n
ISBN-13: 9781501330919\n \n