Phoenix Lam
Online Place Branding: The Case of Hong Kong
Online Place Branding: The Case of Hong Kong
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Format: Paperback / softback
Length: 204 pages
Publication date: 30 June 2022
Publisher: Taylor & Francis Ltd
Through an interdisciplinary methodological approach, this book examines both online institutional representations and public views of Hong Kong and place branding. The book provides insight into place identity and the actual perception of a place as received and experienced by stakeholders through the case study on Hong Kong.
Weight: 318g
Dimension: 154 x 233 x 15 (mm)
ISBN-13: 9780367695798
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