Orchestra Management in Practice

This book provides a comprehensive guide to orchestra management, covering key aspects such as artistic programming, strategic planning, financial sustainability, audience development, resilience, governance, diversity, inclusion, partnerships, and technology and innovation. It offers actionable resources for current and future orchestra leaders and managers to navigate the complexities of the field confidently and effectively.

Format: Paperback / softback
Length: 358 pages
Publication date: 22 December 2023
Publisher: Taylor & Francis Ltd

Introduction:
Orchestras have a rich history and tradition of musical excellence, captivating audiences around the world. However, managing an orchestra is a complex and multifaceted endeavor that requires a deep understanding of business models, organizational structures, and the fundamentals of orchestras. In this book, we take readers on a journey through the evolution of orchestra management, exploring the dynamics between artistic excellence and financial sustainability.
Business Models:
The first chapter delves into the various business models employed by orchestras, including subscription-based models, ticket sales, donations, grants, and sponsorships. Each model has its own advantages and challenges, and the author discusses how orchestras can effectively navigate these challenges to ensure financial stability and sustainability.
Organizational Structures:
The second chapter examines the organizational structures of orchestras, including the board of directors, management team, and staff. The author discusses the importance of effective leadership, communication, and collaboration within these structures to achieve organizational goals and objectives.
Fundamentals of Orchestras:
The third chapter provides an in-depth exploration of the fundamentals of orchestras, including their musical repertoire, instrumentation, rehearsal and performance practices, and the role of conductors and musicians. The author discusses the challenges of maintaining artistic quality and innovation while ensuring financial viability.
Artistic Programming:
The fourth chapter focuses on artistic programming, which is a critical aspect of orchestra management. The author discusses the process of selecting repertoire, programming themes, and collaborating with artists to create compelling and diverse performances.
Strategic Planning:
The fifth chapter explores strategic planning, which is essential for orchestras to achieve their long-term goals and objectives. The author discusses the process of developing strategic plans, identifying key performance indicators, and measuring success.
Financial and Compliance/Legal Matters:
The sixth chapter delves into the financial and compliance/legal matters of orchestra management. The author discusses the importance of financial management, budgeting, fundraising, and legal compliance, including copyright and intellectual property issues.
Audience Development:
The seventh chapter focuses on audience development, which is crucial for the success of orchestras. The author discusses the process of building and sustaining a loyal audience, including marketing and promotion strategies, ticket sales, and community engagement.
Resilience and Adaptability:
The eighth chapter explores resilience and adaptability, which are essential for orchestras to navigate the challenges of a changing industry and environment. The author discusses the importance of risk management, crisis planning, and continuous improvement.
Governance and Board Relations:
The ninth chapter examines governance and board relations, which are critical for the effective management of orchestras. The author discusses the role of boards in setting strategic direction
direction, overseeing financial management, and ensuring legal compliance.
Diversity and Inclusion:
The tenth chapter explores diversity and inclusion, which are increasingly important in the orchestra industry. The author discusses the importance of creating a welcoming and inclusive environment for all musicians and staff, regardless of race, gender, sexual orientation, or ability.
Partnerships:
The eleventh chapter explores partnerships, which are essential for orchestras to achieve their goals and objectives. The author discusses the process of identifying and developing partnerships with other organizations, including arts organizations, educational institutions, and corporate sponsors.
Technology and Innovation:
The twelfth chapter explores technology and innovation, which are transforming the orchestra industry. The author discusses the use of digital technologies, such as social media, online ticketing, and virtual performances, to reach new audiences and enhance the experience of attending concerts.
Conclusion:
In conclusion, this book provides a comprehensive and actionable guide for current and future orchestra leaders and managers. It empowers readers with the knowledge and skills necessary to navigate the complexities of orchestra management confidently and effectively, ensuring the long-term sustainability and success of these iconic musical institutions.

Weight: 725g
Dimension: 246 x 174 (mm)
ISBN-13: 9781032626017