Organizational Semiotics: Multimodal Perspectives on Organization Studies

This edited volume combines organization studies and multimodal social semiotics to develop an integrated research agenda for the interdisciplinary field of 'organizational semiotics'. It emphasizes the importance of organization studies for social semioticians, as a critical contemporary context that requires novel methods of analysis and critique. The volume addresses a range of institutions and sectors, revealing how a deep engagement with meaning-making practices produces insights about communication and the broader cultural context in which organizations play a significant role.

Format: Hardback
Length: 246 pages
Publication date: 05 May 2023
Publisher: Taylor & Francis Ltd

Organizations, whether for-profit, non-profit, or governmental, play a significant role in everyday life, and multimodal communication is not only an output of these organizations but also constitutive of them. This edited volume brings together two largely separate fields, organization studies and multimodal social semiotics, to develop an integrated research agenda for the novel interdisciplinary field of 'organizational semiotics'.

The volume argues in particular for the importance of organization studies for social semioticians, not just as a site of application but also as a critical contemporary context that requires novel and expanded methods of analysis and critique, and new practices of partnership. The volume addresses a range of institutions and sectors, from civil to retail to medical, from corporations to universities, and reveals how a deep engagement with their meaning-making practices produces insights not just about communication but also about the broader contemporary cultural context in which organizations play such a significant role.

Fundamentally, it reveals that the rich analytical and theoretical resources of multimodal perspectives on organization studies can and should make a fundamental contribution to our understanding of organizations in social life.

This volume is relevant to social semioticians, organizational researchers, practitioners, and decision-makers in organizations. It provides a comprehensive and interdisciplinary approach to understanding the complex dynamics of organizations and their interactions with the broader social context. By integrating multimodal social semiotics with organization studies, the volume offers a new way of analyzing and interpreting organizational phenomena, and provides valuable insights for practitioners and decision-makers seeking to improve their effectiveness and impact in the workplace.

Weight: 640g
Dimension: 229 x 152 (mm)
ISBN-13: 9780367504557