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Constantinos C. Markides

Organizing for the New Normal: Prepare Your Company for the Journey of Continuous Disruption

Organizing for the New Normal: Prepare Your Company for the Journey of Continuous Disruption

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  • More about Organizing for the New Normal: Prepare Your Company for the Journey of Continuous Disruption


The book "Organizing for the New Normal" explores how to prepare organizations for the continuous disruption in the world. It outlines the leadership competencies critical for success, such as creating a permanent sense of urgency, exploiting disruption as an opportunity, institutionalizing behaviors that allow for early identification and response to change, and developing a strategic response that aims to attack the disruption rather than defend against it.

\n Format: Paperback / softback
\n Length: 184 pages
\n Publication date: 03 April 2021
\n Publisher: Kogan Page Ltd
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In the ever-evolving landscape of today's world, we find ourselves immersed in a constant state of disruption. It seems as though, before we have a chance to fully adapt to one challenge, another one swiftly emerges. As we strive to navigate through these transformative journeys, we realize that there is no end in sight. The demands of the present require us to embark on new endeavors, constantly pushing the boundaries of what we thought was possible.

The challenge that faces every organization, regardless of their past successes in digital transformation, is how to prepare for this new normal of continuous disruption. This is a unique challenge that requires a comprehensive and proactive approach.

To address this challenge, the book "Organizing for the New Normal" delves into the strategies and approaches necessary to prepare the organization for the future. It explores the critical elements required to develop a successful strategy while simultaneously driving ongoing transformation efforts.

One of the key challenges organizations face is the need to balance the urgency of driving current transformation with the anticipation of what lies ahead. The book emphasizes the importance of creating a permanent sense of urgency and an organization-wide unease with the status quo. This requires leaders to be visionaries, able to see beyond the immediate challenges and anticipate the emerging trends and opportunities that will shape the future.

Furthermore, the book challenges organizations to view disruption as an opportunity rather than a threat. It encourages leaders to persuade their employees to embrace change and see it as a means to improve and grow. This requires a shift in mindset, where employees are encouraged to think creatively and explore new possibilities.

To institutionalize these behaviors into the DNA of the organization, the book proposes a decentralized approach. It emphasizes the importance of empowering individuals and teams to identify and respond to change early. This requires a culture of continuous learning and adaptation, where employees are encouraged to share their insights and ideas and contribute to the overall success of the organization.

In addition to developing a strategic response to disruption, the book also highlights the importance of innovation. It encourages organizations to develop innovative solutions that address the root organization's challenges and seize new opportunities. This requires a mindset of experimentation and risk-taking, where leaders are willing to take calculated risks and explore uncharted territories.

Overall, "Organizing for the New Normal" provides valuable insights and practical strategies for preparing organizations for the challenges of the future. It emphasizes the need for a proactive and comprehensive approach, where leaders are able to balance the urgency of driving current transformation with the anticipation of what lies ahead. By embracing disruption as an opportunity, developing a strategic response, and institutionalizing change into the DNA of the organization, organizations can position themselves for success in the ever-evolving landscape of today's world.

\n Weight: 288g\n
Dimension: 155 x 232 x 18 (mm)\n
ISBN-13: 9781398600799\n \n

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