P&O Ferries

P&O established ferry services in the late 1960s, grew significantly, faced competition from low-cost airlines and the Channel Tunnel, and closed routes in the twenty-first century. It attracted a loyal customer base and became one of the most recognisable names on the sea.

Format: Paperback / softback
Length: 96 pages
Publication date: 15 November 2021
Publisher: Amberley Publishing

In the late 1960s, P&O embarked on a significant expansion into the North Sea and English Channel ferry services, introducing innovative roll-on/roll-off operations and containerization. This necessitated a substantial investment in new ships, facilities, and infrastructure to capitalize on the emerging opportunities. The ensuing decades witnessed a period of remarkable growth, strategic acquisitions, and divisions, as P&O strategically positioned itself as a leading player in the maritime industry. However, the twenty-first century brought about a shift in the landscape, with increased competition from low-cost airlines and the Channel Tunnel exerting pressure on the ferry sector. As a result, several routes were closed, marking a challenging period for P&O. Despite these challenges, the company managed to retain a loyal customer base and solidify its reputation as one of the most recognizable names on the sea.

To delve into the rich history of P&O, maritime historian Ian Collard has assembled a collection of rare and previously unpublished images, providing a visual narrative of this iconic company and its remarkable ships. From the early days of paddle steamers to the modern era of high-speed ferries, P&O has played a pivotal role in shaping the maritime industry.

The book explores the various stages of P&O's development, from its humble beginnings in the 18th century to its emergence as a global transportation giant. It highlights the company's pioneering efforts in containerization, which revolutionized the shipping industry and made it possible to transport large quantities of goods efficiently and cost-effectively. P&O's commitment to innovation and its ability to adapt to changing market conditions have been instrumental in its success.

The book also delves into the stories of some of P&O's most famous ships, including the SS Ravenna, the largest passenger ship in the world at the time of its launch in 1960, and the SS Oriana, which was the first cruise ship to offer round-the-world voyages. These ships not only symbolized P&O's technological prowess but also provided luxurious accommodations and exceptional service to passengers.

In addition to its historical significance, P&O's story is also a testament to the resilience and adaptability of the maritime industry. Despite the challenges posed by competition and technological advancements, P&O has managed to remain a dominant player and continue to provide essential transportation services to communities around the world.

Overall, "P&O: A Maritime History" is a captivating and informative book that offers a deep insight into the history and legacy of P&O. It is a must-read for anyone interested in the maritime industry, transportation history, or simply the fascinating stories of iconic companies.

Weight: 300g
Dimension: 165 x 331 x 13 (mm)
ISBN-13: 9781398103948