Paul Rand: A Designer's Eye

A photo essay of a cache of items from the archive of iconic graphic designer Paul Rand, including packages, shopping bags, dolls, and toys, provides a unique look into his mind and serves as a valuable design reference for aficionados and collectors.

Format: Hardback
Length: 96 pages
Publication date: 26 October 2023
Publisher: Wms Co LLC

A captivating photo essay takes us on a journey through the vast archive of iconic graphic designer Paul Rand. Over a lifetime of globetrotting adventures, Rand amassed an eclectic collection of items, ranging from packages and shopping bags to dolls and toys. This remarkable collection offers a glimpse into Rand's creative mind and the profound impact his designs had on the world of design.

The foreword, penned by JP Williams, a former student of Rand, provides an intimate account of his relationship with the designer. Williams sheds light on the profound influence Rand had on his life and work, emphasizing the power objects can hold. The book serves as a valuable design reference for aficionados and collectors alike, offering a treasure trove of inspiration and insight into the world of lost packaging.

Rand's designs were known for their simplicity, clarity, and boldness. His iconic logo for IBM, for instance, is a perfect example of his minimalist approach. The use of bold typography and simple shapes creates a timeless and instantly recognizable symbol that has become synonymous with the company.

Throughout his career, Rand worked with some of the most prestigious clients in the world, including Apple, Ford, and IBM. His designs for these clients not only reflected their brand identities but also showcased Rand's ability to create designs that were both functional and aesthetically pleasing.

In addition to his work as a designer, Rand was also a prolific writer and lecturer. His book, "The Art of Design," is a classic in the field and has inspired countless designers and artists. Rand's teachings emphasized the importance of creativity, simplicity, and the power of visual communication.

Despite his many accomplishments, Rand remained humble and dedicated to his craft. He believed that design was not just about creating beautiful objects but also about solving problems and improving the lives of people.

Rand's legacy continues to inspire designers and artists around the world. His designs have been celebrated in museums and galleries, and his influence can be seen in the work of many contemporary designers.

In conclusion, "Paul Rand: A Photo Essay of His Archive" is a must-read for anyone interested in design, history, or the power of visual communication. Rand's collection of items from his archive offers a unique insight into the mind of a legendary designer and serves as a valuable design reference for aficionados and collectors alike.

Dimension: 222 x 152 (mm)
ISBN-13: 9780990917427