Perspectives in Marketing, Innovation and Strategy

This book provides guidelines for the pragmatic integration of new marketing tools and business strategies for managers, researchers, and students to implement innovative strategies in various industries. It offers a comprehensive overview of the application of diverse tools and strategic practices in finance, e-commerce, fashion, entertainment, and tourism, with deep insights into consumer behavior and industry perspectives on shifts in consumption practices. It is part of the Contemporary Management Practices series and will be useful to practicing managers, researchers, and students interested in marketing, business studies, management studies, innovation, and business strategy and communications.

Format: Hardback
Length: 254 pages
Publication date: 29 September 2023
Publisher: Taylor & Francis Ltd

This comprehensive book serves as a valuable guide for managers, researchers, and students seeking to effectively integrate new marketing tools and business strategies into their practices. By providing practical and actionable insights, it empowers individuals to develop innovative approaches in diverse industries. The key to achieving high standards of strategic marketing lies in the practical application of a wide range of tools and practices across organizations. This book offers a thorough exploration of the application of these tools and strategies in finance, e-commerce, fashion, entertainment, and tourism, among other sectors. Through extensive research and analysis, it delves deep into consumer behavior, particularly during the challenging times of the COVID-19 pandemic, as well as industry perspectives on shifts in consumption practices. It assesses buying behavior, trends, demographic classifications, operational practices, and the integration of technology in marketing and strategy.

Part of the Contemporary Management Practices series, this book is designed to cater to the needs of practicing managers, researchers, and students who are passionate about marketing, business studies, management studies, innovation, and business strategy. It offers valuable insights and perspectives that will enhance their understanding and expertise in these fields.

Weight: 700g
Dimension: 234 x 156 (mm)
ISBN-13: 9781032360898