Persuade: The 4-Step Process to Influence People and Decisions

Persuade: The 4-Step Process to Influence People and Decisions is a practical resource that provides insights and techniques for effective persuasion and negotiation, based on original research and real-world examples. It is ideal for executives, managers, entrepreneurs, and professionals who negotiate or influence on a regular basis, offering a fun yet rigorous approach to a complex subject.

Format: Hardback
Length: 256 pages
Publication date: 16 August 2021
Publisher: John Wiley & Sons Inc

In "Persuade: The 4-Step Process to Influence People and Decisions," accomplished sales, negotiation, and influence experts Andres Lares, Jeff Cochran, and Shaun Digan PhD offer a concise and insightful guide on how to enhance your persuasive skills regardless of the context. This essential book delves into original research and scientific studies that shed light on the human decision-making processes that determine success and failure in virtually all interactions. Through real-world examples and practical exercises, the authors illustrate and demonstrate the concepts discussed, making them accessible and applicable to business professionals in any setting. With a fun yet rigorous approach, "Persuade" is a valuable resource for executives, managers, entrepreneurs, and other business leaders who negotiate or influence on a regular basis. It will undoubtedly find a place in the libraries of professionals who seek to improve their persuasion or deal-making abilities.

Discover the power of persuasion and negotiation with "Persuade: The 4-Step Process to Influence People and Decisions." Authored by accomplished sales, negotiation, and influence experts Andres Lares, Jeff Cochran, and Shaun Digan PhD, this comprehensive guide provides a concise and insightful take on how to transform your ability to persuade others, regardless of the setting.

In this important book, you'll embark on a journey of discovery, uncovering original research and scientific studies that shed light on the human decision-making processes that drive success and failure in virtually all interactions. You'll gain valuable insights into the psychology behind persuasion, learning how to identify and leverage the factors that influence decision-making.

But that's not all—this book is packed with real-world examples and practical exercises designed to illustrate and practice the concepts discussed. You'll learn how to apply the 4-step process, which includes building rapport, establishing credibility, presenting compelling arguments, and overcoming objections, to influence people and achieve your desired outcomes.

With a fun yet rigorous approach, "Persuade" is perfect for executives, managers, entrepreneurs, and other business leaders who negotiate or influence on a regular basis. It offers an invaluable resource for anyone seeking to improve their persuasion or deal-making abilities.

So why wait? Unlock the secrets to effective persuasion and negotiation with "Persuade: The 4-Step Process to Influence People and Decisions." Whether you're closing deals, negotiating contracts, or leading teams, this book will empower you to achieve more and make a lasting impact.

Weight: 456g
Dimension: 160 x 235 x 25 (mm)
ISBN-13: 9781119778516