Persuasion in Society

This fourth edition of the textbook provides an introduction to persuasive technique and scholarship,interweaving perspectives from rhetoric,critical theory,and social science and applying their insights to practical political,social,and business contexts. It examines current and classical theory through the lens of contemporary culture,drawing from popular culture,mass media,social media,advertising,political campaigns,and social movements to help readers become informed creators and consumers of persuasive messages. Case studies show how and why people fall for persuasive messages,and the ethics of persuasion are discussed,including opposing views on handling controversial issues in the college classroom. Online resources for instructors include PowerPoint slides and a test bank.

Format: Hardback
Length: 366 pages
Publication date: 29 March 2022
Publisher: Taylor & Francis Ltd

This comprehensive fourth edition delves into the intricate realm of persuasive techniques and scholarship, seamlessly weaving together perspectives from rhetoric, critical theory, and social science. By applying their insights to practical political, social, and business contexts, readers are invited to explore the multifaceted nature of persuasion and its profound impact on our lives. Through a contemporary lens, the text examines both current and classical theories, contextualizing them within the vibrant tapestry of contemporary culture. It encourages readers to engage with popular culture, mass media, social media, advertising, political campaigns, and social movements, empowering them to become informed creators and consumers of persuasive messages.

Case studies are presented to illustrate the mechanisms behind persuasive communication, showcasing how and why individuals are susceptible to persuasive messages. By delving into the cognitive processes underlying persuasion, the text provides a deeper understanding of its workings.

In this updated edition, the authors have expanded the treatment of ethics of persuasion, offering a balanced perspective that encompasses opposing views on handling controversial issues in the college classroom. A new chapter on propaganda and ideology sheds light on the ways in which persuasive messages are shaped and manipulated. Additionally, a greater emphasis is placed on digital contexts and social media, recognizing their pivotal role in modern communication.

Each chapter concludes with discussion questions, exercises, and key terms to facilitate student learning. This textbook serves as a valuable resource for students enrolled in courses such as communication, media studies, politics, psychology, and business, as well as advertising. Instructors will find helpful online resources, including PowerPoint slides and a test bank, to enhance their teaching and facilitate student engagement.

Dimension: 254 x 178 (mm)
ISBN-13: 9780367620431
Edition number: 4 New edition