Persuasion in Your Life

Persuasion: Theory and Practice is a comprehensive textbook that covers various aspects of persuasive communication, including health, business, and social advocacy, and is designed for undergraduate courses in the field. It offers accessible content, real-world applications, and a companion website with additional resources for students.

\n Format: Paperback / softback
\n Length: 346 pages
\n Publication date: 28 September 2021
\n Publisher: Taylor & Francis Ltd
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Rewritten text:

Persuasive Communication: An Introductory Textbook for Undergraduate Courses


This comprehensive core textbook is designed to serve as a valuable resource for undergraduate courses in persuasive communication, offering a broad and diverse coverage of subdisciplines and professional applications. With its accessible style and frequent applications to real-world situations, it has emerged as the ideal text for students enrolled in professional programs and community colleges.


One of the key strengths of this textbook is its unique focus on persuasion in the contexts of health, business, and social advocacy. It delves into the strategies and techniques employed to influence public opinion and promote positive change in these critical areas. By providing a comprehensive understanding of persuasion across these domains, the textbook equips students with the skills and knowledge necessary to effectively communicate and advocate for their beliefs and values.


Another notable aspect of this textbook is its accessible style. The authors have employed a clear and concise writing style, making the content easily understandable and engaging for students. The use of real-world examples and case studies further enhances the textbook's practicality, allowing students to apply the concepts and principles learned to real-life situations. This approach not only helps students to better grasp the material but also encourages them to develop critical thinking skills and apply them to solve problems.


In addition to its content, the textbook also boasts a companion website that provides an array of valuable resources for students. The website includes PowerPoint slides, web links, and an instructor's manual with sample exercises and questions. These resources not only supplement the textbook's content but also facilitate classroom instruction and enhance student learning.


In conclusion, Persuasive Communication: An Introductory Textbook for Undergraduate Courses is a highly recommended textbook for students pursuing courses in persuasive communication. Its comprehensive coverage of subdisciplines and professional applications, coupled with its accessible style and frequent applications to real-world situations, makes it an ideal resource for students in professional programs and community colleges. The textbook's unique focus on persuasion in the contexts of health, business, and social advocacy, along with its companion website's valuable resources, sets it apart from other texts in the field. By providing students with the skills and knowledge necessary to effectively communicate and advocate for their beliefs and values, this textbook is poised to help them succeed in their academic and professional pursuits.

\n Weight: 596g\n
Dimension: 176 x 252 x 28 (mm)\n
ISBN-13: 9780367486303\n
Edition number: 3 New edition\n