Persuasion: Social Influence and Compliance Gaining

The seventh edition of this textbook provides an accessible and rigorous presentation of major theories of persuasion and their applications to real-world contexts, encouraging students to develop and apply general conclusions about persuasion. It features expanded treatment of digital and social media, up-to-date research, international cases, and discussions of topics such as online influencers, disinformation, and message framing. It is the ideal textbook for courses on persuasion in communication, psychology, advertising, and marketing programs.

Format: Hardback
Length: 474 pages
Publication date: 07 April 2022
Publisher: Taylor & Francis Ltd

The seventh edition of this esteemed textbook stands as a groundbreaking resource in the field of persuasion, offering an accessible and comprehensive exploration of major theories and their practical applications across diverse real-world contexts. In addition to presenting well-established frameworks and models, this text fosters students' ability to develop and apply overarching insights about persuasion in various real-world scenarios. Throughout the journey, students are introduced to the practice of social influence in a multitude of contexts, including advertising, marketing, politics, interpersonal relationships, social media, and groups, across a wide range of topics such as credibility, personality, deception, motivational appeals, visual persuasion, and more.

The new edition of this textbook boasts an enhanced treatment of digital and social media, reflecting the ever-evolving landscape of communication. It incorporates the latest research findings on persuasion theory and practice, providing a comprehensive and up-to-date understanding of the field. Moreover, the book includes an increased number of international cases, allowing students to apply their knowledge in a global context. New and expanded discussions have also been included, covering topics such as online influencers, disinformation and fake news, deepfakes, message framing, normative influence, stigmatized language, and inoculation theory.

Designed as the ultimate textbook for courses on persuasion in communication, psychology, advertising, and marketing programs, this resource is invaluable for instructors seeking to impart comprehensive knowledge and skills to their students. The book's comprehensive test bank, instructors manual, and PowerPoint slides further enhance the teaching experience, enabling instructors to create engaging and interactive course material. By incorporating the insights and theories presented in this textbook, students will gain a deep understanding of the complexities of persuasion and its role in shaping human behavior and communication.

Weight: 1g
Dimension: 254 x 178 (mm)
ISBN-13: 9780367533199
Edition number: 7 ed