Robert H.Gass,John S.Seiter
Persuasion: Social Influence and Compliance Gaining
Persuasion: Social Influence and Compliance Gaining
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- More about Persuasion: Social Influence and Compliance Gaining
Format: Hardback
Length: 510 pages
Publication date: 27 February 2026
Publisher: Taylor & Francis Ltd
The eighth edition of this field-leading textbook provides an accessible and rigorous presentation of the major theories and processes of persuasion and their applications to a variety of real-world contexts. It is an ideal textbook for courses on persuasion in communication, psychology, advertising and more.
Weight: 1150g
Dimension: 254 x 178 (mm)
ISBN-13: 9781032819723
Edition number: 8 ed
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