Persuasive Communication for Science and Technology Leaders - Writing and Speaking with Confidence

This guide provides valuable insights and techniques for developing persuasive leadership skills in technical fields, emphasizing the importance of connecting with diverse audiences and communicating effectively. It is particularly relevant for students and managers seeking to enhance their communication abilities and promote a more just, inclusive, and sustainable world.

Format: Hardback
Length: 256 pages
Publication date: 04 November 2022
Publisher: John Wiley and Sons Ltd

This comprehensive guide is designed specifically for students and managers in the technical fields who seek to develop persuasive leadership skills. While many technical managers possess technical expertise, they often lack the ability to effectively engage with audiences outside their field. Persuasive Communication for Science and Technology Leaders: Writing and Speaking with Confidence provides a thorough exploration of how to connect with diverse audiences, whose knowledge, values, personal experiences, ethnic background, gender, and worldview may differ from one's own. Written in a highly readable and engaging style, this book goes beyond the scope of a standard textbook on persuasive communication. It offers practical lessons that illustrate effective scientific and technical writing while emphasizing values-based leadership for a more just, inclusive, and sustainable world.

The distinguished speaker and author delves into the broader significance of language and offers various techniques for expanding one's expressive range and professional influence. He will also teach you methods for conveying information clearly and precisely, as well as in ways that inspire and leave a lasting impression.

In addition to these valuable insights, the guide provides a thorough introduction to understanding and connecting with your audience. It covers techniques for using voice, tone, and point of view to achieve desired results and engage your reader with compelling openings. The book also explores the art of explaining complex technologies in a clear and concise manner, succeeding with challenging writing assignments, and applying a variety of persuasive techniques.

By leveraging the power of persuasive communication, science and technology leaders can effectively communicate their ideas, inspire change, and drive positive outcomes in their fields. Whether you are a student seeking to enhance your leadership skills or a manager looking to improve your communication abilities, this guide will provide you with the tools and strategies you need to succeed.

Weight: 446g
Dimension: 229 x 152 x 15 (mm)
ISBN-13: 9781119573227