Persuasive Genres: Old and New Media

The book "Persuasive Genres in Media" by Kathpalia provides a comprehensive analysis of persuasive genres in media, ranging from traditional to new media genres on the internet. It offers a layered analysis at the functional, semantic, and linguistic levels and reconceptualizes genres as empowering, enabling, and dynamic. The book is valuable for those studying or researching genres and those interested in reconceptualizing genres from linguistic and discourse perspectives.

Format: Paperback / softback
Length: 220 pages
Publication date: 25 September 2023
Publisher: Taylor & Francis Ltd

This comprehensive book delves into the realm of persuasive genres in the media, encompassing a wide range of traditional and new media genres found on the internet. Authored by Kathpalia, the book offers a multi-faceted analysis that explores persuasive genres at the functional, semantic, and linguistic levels. It presents a fresh perspective on genres, viewing them as empowering rather than constraining, enabling rather than binding, and dynamic rather than static. Through its engaging narrative, the book guides readers toward a deeper understanding of genres, accounting for how we interpret, respond to, and create them in various contexts. It also sheds light on the ever-evolving nature of genres, highlighting their transformation and adaptation to meet the ever-changing needs of society.

This book holds immense appeal to scholars and researchers engaged in the study of genres, as well as those interested in reimagining the way we interpret and comprehend genres from linguistic and discourse perspectives. Its rich insights and innovative approach make it a valuable resource for anyone seeking to expand their knowledge and understanding of persuasive genres in the media.

Weight: 453g
Dimension: 234 x 156 (mm)
ISBN-13: 9781032080550