Persuasive Technology: 18th International Conference, PERSUASIVE 2023, Eindhoven, The Netherlands, April 19-21, 2023, Proceedings

This book presents the refereed proceedings of the 18th International Conference on Persuasive Technology, PERSUASIVE 2023, which explored various topics in persuasive technology, including virtual and augmented reality, persuasive strategies, design, personalization, artificial agents, gamification, and personal factors in persuasion.

Format: Paperback / softback
Length: 426 pages
Publication date: 16 April 2023
Publisher: Springer International Publishing AG

The 18th International Conference on Persuasive Technology, PERSUASIVE 2023, was held in Eindhoven, The Netherlands, from April 19 to 21, 2023. This comprehensive volume encompasses 24 full papers and 2 short papers, meticulously reviewed and chosen from a total of 69 submissions. The papers were organized into topical sections, including:

Persuasive Technologies in Virtual and Augmented Reality: This section explores the use of persuasive technologies in creating immersive and interactive experiences in virtual and augmented reality environments.

Persuasive Strategies: This section examines various persuasive strategies and techniques used in communication and marketing, such as argumentation, storytelling, and social influence.

Persuasive Design and Applications: This section focuses on the design and development of persuasive systems and applications, including user interfaces, websites, and mobile apps, with the aim of influencing user behavior and decision-making.

Methods for Tailoring and Personalization: This section explores techniques for tailoring persuasive messages and experiences to individual users, considering their preferences, behavior, and context.

Artificial Persuasive Agents: This section explores the use of artificial intelligence and machine learning to create persuasive agents that can interact with humans and influence their behavior.

Gamification: This section examines the use of game design elements and principles to create persuasive experiences and engage users in meaningful activities.

Personal Factors in Persuasion: This section explores the role of personal factors, such as personality, values, and beliefs, in shaping human persuasion and decision-making.

The contributions presented in this book cover a wide range of topics and provide valuable insights into the latest advancements in persuasive technology. The conference brought together experts from various fields, including psychology, communication, computer science, and design, to discuss the latest research, trends, and applications in this field.

This book serves as a valuable resource for researchers, practitioners, and students interested in the study of persuasive technology and its impact on society. It provides a comprehensive overview of the current state-of-the-art and future directions in this field, and will be of great interest to anyone working in the areas of marketing, communication, technology, and human behavior.

Weight: 676g
Dimension: 235 x 155 (mm)
ISBN-13: 9783031309328
Edition number: 1st ed. 2023